Data Privacy Notice

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Data Privacy Notice for Personalized Ads in Kumu

Personalized advertising allows us to show you ads that are more relevant to your preferences, interests, and behavior, increasing the chances of discovering products, services, and offers that genuinely appeal to you.

By processing your personal data, we can ensure that the ads you see in kumu creates a more personalized and enjoyable app experience for you.

Respecting your privacy is of utmost importance to us. Rest assured that your personal information will be handled securely, and in compliance with applicable privacy laws.

Opting into personalized ads is voluntary. You have the choice to opt out at any time. By opting out, you will continue to receive the same quantity of ads; however, these ads will not be personalized or tailored to you.

Personal Data Collection

By providing your consent, you give us permission to collect and process the following types of personal data:

  1. Device Information: We may collect & process information about your mobile device, including but not limited to device type, operating system, and unique device identifiers.
  2. Usage Information: We may collect data related to your interactions with our app, such as app features accessed, content viewed, and the frequency and duration of your app usage.
  3. Location Data: We may collect and use your precise or approximate location data, such as your IP address, to deliver localized advertisements. You have the option to disable location services within the app settings at any time.
  4. Demographic Information: We may request your age, gender, and other demographic details to enhance the relevance of the ads displayed to you.
  5. Ad Interactions: We may collect information about your interactions with advertisements, including clicks, views, and conversions, to measure their effectiveness and improve user experience.

Purpose of Data Processing

The personal data collected will be used for the following purposes:

  1. Personalized Advertising: Your data will be utilized to deliver targeted advertisements based on your interests, preferences, and behavior, making the ads more relevant and engaging to you.
  2. Ad Performance Measurement: We will analyze your interactions with ads to measure their effectiveness and improve the overall advertising experience.
  3. Frequency Capping: Your data will be used to control the number of times you see a particular ad to prevent overexposure and maintain a balanced advertising experience.
  4. Ad Reporting: Aggregated and anonymized data may be used to generate reports for our advertisers and partners regarding ad performance, reach, and audience insights.

Retention of Personal Data

We will retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, unless a longer retention period is required or permitted by law. We may retain certain personal data to comply with legal obligations, resolve disputes, enforce our agreements, or for legitimate business needs, such as data analysis, fraud prevention, or improving our services or your overall app experience.

In such cases, we will ensure that the retained data is protected and used in accordance with our Data Privacy Policy and applicable privacy laws.

Your Rights and Control

By providing your consent, you understand and acknowledge that you may exercise the following rights, subject to certain restrictions and limitations:

  1. Right to Object and Withdraw Consent: You have the right to object to the processing of your personal data and withdraw your consent for personalized advertising at any time. This can be done by adjusting the app settings or contacting us directly at dpo@kumu.ph.
  2. Right to Access and Rectify Data: You can request access to the personal data we have collected about you and have any inaccuracies corrected.
  3. Right to Data Portability: Upon request, we can provide you with a copy of your personal data in a structured, commonly used, and machine-readable format.
  4. Right to Erasure: You have the right to request the deletion of your personal data, subject to applicable legal obligations.

If you would like to exercise your rights, please contact the Data Protection Officer using the contact details below. 

Data Protection Officer
6F Robinsons Cybergate Tower 3, Pioneer St., Mandaluyong City, Philippines

We will respond to your request as soon as reasonably possible and within thirty (30) calendar days. Should we not be able to respond to your request within thirty (30) days after receiving your request and where we are permitted to do so under applicable data protection laws, we will inform you in writing within thirty (30) days of the time by which we will be able to respond to your request.

Data Sharing, & Transferring to Third Parties

Kumu integrates with third party technology providers to enable personalized ads and source potential advertising demand, both domestically and overseas.

This means that your personal data may be processed outside of Kumu’s operating offices where the parties involved in the processing are located. Your information may be transferred and stored on computers or servers located outside your state, province, country, or other governmental jurisdiction and it’s important to be aware that data protection laws in these locations may differ from those in your jurisdiction.

Our data sharing process may include:

  1. Selective Data Transfer: We only share or transmit isolated, non-identifiable or de-identified data elements such as age, gender, or IP address to third parties, ensuring that individual identities remain protected.
  2. Transfer of Unique Identifiers: We may also share your unique identifier (GUID) with third parties. When sharing your GUID, we ensure that the information transmitted is encrypted and not directly linked to your identifiable personal data in kumu, keeping your data anonymous and secure.

By providing your consent, you authorize us to share your de-identified personal information with third party technology providers for the purposes outlined above.

We will take all reasonable measures to ensure that your data is transferred securely in accordance with our Data Privacy Policy, and applicable privacy laws, and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place including including measures to safeguard the security of your personal data and information.

Data Protection & Security Measures

In line with industry best practices, we maintain appropriate administrative, physical and technical security measures to safeguard your personal data against unauthorized access, collection, use, disclosure, copying, alteration, or destruction or similar risks.

Our data protection and security measures may include:

  1. Encryption: We make your sensitive information unreadable to unauthorized people by using cryptographic algorithms.
  2. Access controls: We ensure that only authorized individuals can access your data by using security measures like passwords or other verification methods.
  3. Secure data storage: We store your data in safe places, like encrypted databases or protected servers, to prevent unauthorized access or data breaches.
  4. Regular data backups: We make copies of your data on a regular basis to ensure its availability in case of accidental loss, system failures, or cyberattacks.
  5. Firewalls and intrusion detection systems: We deploy robust network security measures, such as firewalls and intrusion detection systems, to detect and prevent unauthorized access attempts or malicious activities.
  6. Employee training and awareness: Our employees receive comprehensive training on how to protect your data and the importance of privacy and security.
  7. Compliance with privacy regulations: We ensure compliance with relevant privacy regulations, such as the General Data Protection Regulation (GDPR) or the California Consumer Privacy Act (CCPA), to protect individuals’ privacy rights and uphold legal obligations.

General Acknowledgement & Acceptance

By providing consent, you confirm that you have read and understood this data privacy notice and agree to the collection and processing of your personal data for personalized advertising purposes as outlined above.

You also acknowledge that by opting out, you will continue to receive the same quantity of ads in kumu; But these ads will be randomized and not tailored to your preferences, interests, and behavior.